Creative Strategy development
Key Scenarios: When making a strategy you make assumptions about the future. At a minimum you should have one "best"-case scenario, one "worst"-case scenario and one "normal"-case scenario. In financial projection you could use the average of these scenarios by attaching a probability to each scenarios. (20% - Best, 60 % - Normal , 20% - Worst ) .
By focusing on the underlying drivers of what causes the 3 different scenarios, you can create extreme situations. This gives you a tool to test the robustness of your strategy. Many of these drivers are discussed in the Pestel tool.
How to test the robustness of your strategy?