Input: Industry and competitor analysis, customer analysis, especially:
-Financial analysis of market.
-Non-financial Market and consumer trends.
Process: Market analysis must be done along several dimensions
-Identification of special markets of interest.
-Identification of special new products/businesses of interest.
-Product/Project Portfolio adjustement.
-What is products/business should be invested in/divested?
Provide a list of «?» product/business for Creative strategy work.