Mission – Also called business idea – is the core of the company. It describes whom one is created to serve.
A good mission describes what is important to the company, which market the company should serve, how it should be done and it gives meening to the vision. The actitivites that the company does every day.
The mission of a company is described in its bylaws and it is semi-permanent for an organization. If the mission is to be changed drastically, it must be done by the general assembly.