Strategic Choice and Risk Analysis
Input: Activity/Project list from «Strategic prioritization and positioning»
«?» list of product/business from the market analysis/portfolio analysis

Process:
1. Do cost/benefit and risk analysis of each activity and project
2. Optimize the impact of the projets/activities

• With your current capital and capabilities.
• With regards to timing.
• With regards to risks.

3. Create a business case, and get funding for new investments. Once funding is in place, go back to 2) and redefine the plan.
4. Choose strategy

Risk: To manage risk, you should have a portfolio-approach:
- Balancing profit-centres/products with som cash cows, stars and some "?" investment.
- Balancing the strategy. Some profit-centres/products with traditional strategies and some with "blue ocean".