Strategic Prioritization and Positioning
Input: External and internal analysis, Gap analysis.

Process:
1. Find an available position for your profit-centre/product.
2. Evaluate if this is an attractive position:

• Does it add significant value to custmers? Compare to the USPs in different segments. if no, restart.
• Would the price be reasonable to grow the market? if no, restart.
• Is it possible to reach your profit targets for this profit-centre? Remember to consider learning curves and economy of scale. if no, restart.

3. Check if the position is within strategic intent and expectations.if no, restart.
4. Conduct a detailed analysis of the consequence of the strategic position:

• How does the Value chain look like for someone taking the position?
• What key success factors must be on place to take the position?
• What part of your value chain fits/does not fit?
• Does the position fit with the core competencies?
• Is it likely that you can actually take this position within reasonable investements?
• Which activities should be removed, increased, reduced and created?

5. Define a position statement and slogan.
6. Send the strategy-proposal to the next process.