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  • Tools

    Tools used in External Analysis

    Tools used in Internal Analysis
    Tools used in Creative Strategywork
    Tools used in making Business plan
    Make a list of the key success factors in industry, unique sales propostions and all functions in value chain. Do a critical evaluation of your company with regards to the major competitors in a workshop.
    Opportunities /Treaths
    Brainstorming based upon output from macro and industry analysis.
    Proceed in S-W-O-T order. Score each point on its relative importance, so that the sum of each frame is 10.
    See example here Bilde av SWOT Matrisen