External Analysis

Expectation identification

• Deliverable: Objective. Input to Opportunities/Threats (SWOT) analysis.

• Deliverable: Scenarios. Input to Opportunities/Threats (SWOT) analysis.

• Deliverable: Positions. Input to Opportunities/Threats (SWOT) analysis.
• Deliverable: Factors of competition.
Input to gap analysis and Value innovation.

• Deliverable: Key Succcess Factors.
Input to gap analysis and Value innovation.
• Deliverable: Competitor profiles
Input to gap analysis and Value innovation.

Next process

• Internal Analysis